Our Story · Est. 1986
The Ashwood Deer
A symbol that transcends mere representation — a narrative woven from passion, heritage, and a relentless pursuit of excellence.
In the heart of Ashwood Leather’s legacy lies the majestic deer — an emblem carrying a tale of inspiration drawn from the lush landscapes of England’s Royal Stately Homes and Estates.
The emblem
Born of the English countryside
Conceived in 2010 by Adrian Johnston — the visionary handbag designer and production manager of Ashwood Handbags — the deer logo carries with it a tale of inspiration drawn from England’s Royal Stately Homes and Estates.
Adrian’s upbringing, steeped in the enchanting sight of deer roaming freely amidst verdant scenery alongside his family, ignited the spark that birthed the iconic Ashwood deer logo.
The craftsman
A journey across continents
Adrian’s journey into the world of design was anything but conventional. Having spent fifteen formative years in Portugal honing his craft with Marta Ponti, he imbibed the intricacies of leather handbag construction and design from seasoned artisans.
His quest for excellence led him across continents, forging alliances with premier tanneries and factories — including ventures into Asia — all in pursuit of refining his artistry. Through his unwavering dedication, Adrian’s expertise came to resonate with some of the most esteemed brands in the UK and beyond.
The mission
Tethered to his roots
Yet amidst his global odyssey, Adrian remained tethered to his roots, driven by a profound love for his craft. His mission was clear: to make Ashwood handbags not only a symbol of affordability and functionality, but also a testament to timeless beauty and style.
In the graceful silhouette of the Ashwood deer, one finds not just a symbol, but a narrative woven from passion, heritage, and a relentless pursuit of excellence.
Contact us for more information
info@ashwoodleather.com